Ortto

Ortto's journey builder maps automation as a flowchart with branches, delays, and conditional splits, driven by its own customer data platform that can pull in product usage events and website activity alongside standard email and form data. That gives it an edge for SaaS and app teams who want to trigger a message off something a user did in the product, not just whether they opened the last campaign.

Pricing is based on contacts and active users combined, with tiers that scale from small teams up to larger accounts needing custom limits, and a free trial rather than a permanent free plan. The reporting and attribution tools go deeper than a typical email platform's dashboard, tracking a journey from first touch to conversion. It suits a product-led business that wants its lifecycle marketing tied directly to in-app behavior rather than list activity alone.