Relate

What Relate is

Relate is a B2B sales platform from Pixelic, Inc., which trades as Relate and says on every page that it is backed by Y Combinator. Its core product is a sales CRM for B2B teams, and beside it sits Relate Marketing, which the Korean product page describes as "소프트웨어 회사를 위한 심플한 이메일 마케팅 툴" (a simple email marketing tool for software companies). The site's own tagline for the whole offer is "풀스택 B2B 세일즈 플랫폼", a full-stack B2B sales platform.

What Relate Marketing sends is plain: product updates, newsletters and campaign emails to lists of users, leads and customers, written in a minimal editor and tracked through to the sales pipeline. The Korean site is the main source here, and the product is aimed squarely at B2B SaaS startups. A company blog post says Relate recently launched its email marketing and newsletter product and is running it as a beta service, and the product page invites visitors to apply for early access.

What a sender gets

A Notion-style editor

The headline feature is the editor. The product page says you can make clean, attractive emails quickly and easily, the way you would in Notion, and insert images or buttons at once with drag and drop or the slash key. The blog post adds that the editor is markdown based, so a writer can build a good-looking email with the keyboard alone, without reaching for the mouse. The product screen shows the familiar pieces: a subject line, a sender address, heading levels, a recipients field set to a list, and a choice to send now or later.

This is the opposite approach to a block-heavy template builder. The editor suits teams that write their own product updates in a document tool every day and want an email to feel the same. The pages do not show a template gallery; the pitch is that a clean, text-led email is what a B2B audience expects.

Lists and scheduling

Relate Marketing keeps separate lists for separate audiences. The page names product users, marketing leads, newsletter subscribers, leads by channel and sales leads as examples, and says you can manage each subscriber base as its own list and send to it. For a SaaS team that is the natural split: the same person can be a user receiving release notes and a prospect in a sales sequence at once. Scheduled sending lets a team write a campaign in advance and set it to go out later.

Deliverability handled by the product

Relate gives deliverability real space on the page. It asks whether you have ever worried that a bulk email never reached customers or landed in spam, and says Relate supports email deliverability as its top priority. The page states that Relate manages complicated setup such as SPF, DKIM, DMARC and MX records automatically, and its product screen shows each record type with a "Successfully verified" status: SPF and DMARC as TXT records, DKIM as CNAME and MX as MX. A second block says the product provides DNS management and best practices for writing email at the product level, so messages reach customers safely. For a small team without an email specialist, having the sender domain set up for them is the practical value here.

Measurement and attribution

Relate Marketing reports on campaign performance and then keeps following the contact after the handoff to sales. The page says you can measure email marketing results precisely and continue to measure marketing's contribution after a lead moves into the sales stage. It also offers B2B marketing data and attribution management: marketing attribution is recorded on every deal the sales team closes, so a B2B marketing team can measure its contribution automatically. The product screen shows a subscriber count with its weekly change, and breaks growth down by source such as blog posts and newsletter issues.

One customer record for marketing and sales

The reason to use Relate's email tool rather than a standalone one is the shared record. The page says every customer's history, from the first marketing touch to the sales conversation, can be tracked and managed in one place, and that all customer data from users, marketing and sales is gathered together. The sample record on the page shows an organization with its domains, lists, activity feed, emails, notes and tasks. Teams collaborate on that record with notes, mentions and email comments.

The CRM behind it

The sales side is what the rest of the site describes. Relate calls itself a simple B2B sales CRM for a structured and efficient sales process. It covers prospecting, gathering every potential customer in one place and using marketing and product data as well as sales data; a pipeline view showing each deal stage at a glance; customer management with renewals and repurchase cycles tracked; and a "sales recycle" view for revisiting lost deals and churned customers. A feature called Cycle sets shared team targets. The site says you can start with a simple CRM and add strong automation and workflows. It says the platform connects with tools such as Slack, Mixpanel and Stripe ("지메일, 슬랙, 인터콤, 믹스패널, 스트라이프 등의 툴과 연동됩니다"), and states that Relate supports sales, marketing, customer success, customer support, partnerships, vendor management and hiring as use cases.

Pricing, status and company

The site links a pricing page and repeats a "무료로 시작하기" (start for free) button, with a demo request beside it. No price figures appear on the product pages, and the email product itself is offered through an early access sign-up during its beta. Customer quotes on the homepage come from startup founders and product leaders, including founders from Y Combinator's S22 batch, who praise the CRM as simple, intuitive and suited to startups; one says it held up well under a heavy stretch of outbound sales and saved dozens of hours. The Relate team also writes a blog on B2B sales, go-to-market and SaaS tools, and a SaaS list.

Who Relate suits

Relate Marketing suits an early-stage B2B SaaS company that already runs, or wants to run, its sales in Relate's CRM and needs product updates, newsletters and lead emails that feed the same customer record. A founder or small growth team that writes in Notion will feel at home in the editor, and the managed DNS setup removes a job that small teams often get wrong.

It is a narrower fit for a business that wants a full marketing automation suite today. The email product is in beta and focused on clean writing, lists, scheduling and attribution rather than a large feature catalog, and the site is written mainly in Korean. For a Korean or YC-style startup that values a simple, fast tool over breadth, that focus is the point.