Ramper

What Ramper is

Ramper is a Brazilian software company selling marketing and sales tools to B2B businesses, and its email offer sits inside a suite of three products. Its homepage describes the whole package as "uma plataforma que integra prospecção (outbound), marketing (inbound) e vendas B2B (CRM)", a platform that joins outbound prospecting, inbound marketing and B2B sales management. The headline calls it a complete marketing and sales automation and artificial intelligence platform for B2B, built to help a company generate and engage more leads, turn them into sales and grow revenue.

The three products carry their own names. Ramper Prospect is the outbound tool for sales development reps, Ramper Marketing is the inbound marketing automation product, and Ramper Pipeline is the sales CRM. A fourth option, the "Stack completo", bundles all of them. Email runs through two of the three: automated prospecting sequences in Prospect, and campaigns, nurture flows and landing pages in Marketing. The site is written entirely in Portuguese and describes itself as Brazilian software, with the tagline "qualidade global e atendimento e interface local" (global quality with local service and interface).

What a sender gets

Email marketing and automation in Ramper Marketing

Ramper Marketing is the product most readers of this directory will care about. The homepage says the tool offers "recursos para construir landing pages, e-mail marketing, fluxos de automação e muito mais", resources to build landing pages, email marketing and automation flows, and stresses that a team can build its own campaigns simply and intuitively, without outside help. The pitch is automated, personalized and scalable management of an inbound marketing strategy.

Around the sending side, the marketing product covers contact management. The site says you manage your contact base, segment it, and apply lead scoring to identify who is closest to buying. That combination (a contact database, segments, and a score per lead) is the core of a nurture setup: a lead downloads something from a landing page, lands in the base, receives a flow of emails, and gains points as it engages until it is ready for sales.

The company's own blog explains how it thinks about that flow. A Ramper post on email marketing in Brazil argues that email is the main nurture channel of an inbound strategy and lists five practices it considers essential. It tells readers to pick a service with nurture flow automation and contact segmentation, to segment emails by persona, to write strong subject lines, to check that calls to action and the pages behind them work on mobile, and to settle on a sending rhythm that keeps leads warm without mailing them every day. It closes by recommending A/B tests to keep improving campaigns. The post is advice rather than a feature list, but it matches what Ramper Marketing is sold to do: segmented nurture flows feeding a sales team.

Outbound email sequences in Ramper Prospect

Ramper Prospect is where the email side becomes cold outreach. The homepage says it builds lead lists from corporate social network profiles, captures the email addresses of decision makers, and finds ready leads inside a company's own databases. Its second feature block is about putting the first contact on autopilot: it automates email sequences and follow-ups and lets a rep schedule the moment a lead is passed to the CRM or into nurture.

A third block covers timing. Prospect prioritizes leads by behavior, sends alerts when a lead is ready to be contacted, and lets the rep follow up by phone call or chat. For a sales development team, this means one tool finds the contact, runs the email sequence, flags the reply or the engaged lead, and hands it on.

The CRM behind both

Ramper Pipeline is the sales CRM. The site says it organizes, manages and scales sales performance in one place, with automation and lead prospecting tools, and structures the sales process from the moment marketing hands over a lead to the closed deal. It also covers analysis: tracking the results of marketing actions against commercial targets to find where the strategy needs work. The link between the three products is the whole point of the offer. A lead can move from a Prospect sequence or a Marketing flow into Pipeline without an export, and the homepage calls Ramper "a única plataforma 100% integrada do mercado" (the only 100% integrated platform on the market), adding that it also connects with other tools on the market. The homepage does not name those tools.

API and help resources

For technical teams, the site links to API documentation for Ramper Pipeline and Ramper Marketing, so a company can connect its own systems to the CRM and to the marketing product. Customers also get a help center for each of the three products and the Academia Ramper, a training area for Prospect and Marketing. Outside the product, Ramper publishes a blog, free tools, webinars, ebooks on marketing and sales, and runs an event called Ramper Day aimed at connecting business teams to generate more revenue.

What the pages say about pricing, customers and data

Ramper publishes no prices on its site; the calls to action are "Solicitar demonstração" (request a demo) and "Experimente Grátis" (try it free), which points to a free trial for the marketing and CRM products. A Ramper blog post ends by offering a 7-day free trial of LAHAR, which it describes as a complete marketing automation software with landing pages and email marketing, a product name that appears on the blog alongside the Ramper brand. The footer also links a financial FAQ.

On adoption, the site says thousands of companies use the platform, from startups to large corporations across several sectors. It calls Ramper "líder de categoria e top em satisfação" (category leader and top in satisfaction) and backs that with its own count of more than 400 customer reviews, shown with ratings of 4.8 and 4.7 out of 5 on review badges.

Customer quotes on the homepage give a feel for how the suite is used. An account manager says the team doubled the number of opportunities generated with Ramper. A director says "O Ramper Prospect eliminou o coldcall na CMP com um ROI de 2000%" (Ramper Prospect eliminated cold calling at CMP with an ROI of 2000%), and adds that his firm became a channel partner serving 30 of its own clients through Ramper. Other customers credit the technical backing and support, the value for money, and an intuitive CRM that finally got a sales team into the habit of filling it in.

On data protection, the site is organized around Brazil's LGPD. It offers a request form for data subjects to exercise their rights under the Lei Geral de Proteção de Dados Pessoais, and names GEP Soluções em Compliance as its data protection officer, with a dedicated privacy contact. It also links a privacy policy, terms of use and an LGPD page.

Who Ramper suits

Ramper fits a Brazilian B2B company that wants one vendor for the path from first contact to closed deal: SDRs running outbound email sequences, a marketing team nurturing inbound leads with segmented flows and lead scoring, and salespeople working the resulting deals in a CRM. The value is in the connection between those three steps, so a company that buys only one product gets less of it. Agencies are a named audience too: the blog has a section for agencies, and one homepage customer runs the platform for 30 of its own clients as a channel partner.

It suits a newsletter publisher or an online shop less well, because every feature the site describes is built around lead generation, lead scoring and a sales pipeline for companies selling to other companies. A team outside Brazil should note that the site, the support and the interface are all presented as local and Portuguese language. For a Brazilian sales and marketing team willing to book a demo, it is a coherent all in one option with LGPD handling built into how the company presents itself.