MarketUP

MarketUP is a Chinese marketing automation platform for B2B companies, and its EDM module is the part that sends email: newsletters, targeted campaigns and automated sequences triggered by what a contact does. The About page says MarketUP is a product of Nanjing Diqi Information Technology Co., Ltd. (南京弟齐信息技术有限公司), with its headquarters in Nanjing and branch offices in Shanghai, Beijing, Shenzhen and Chengdu. The company's pitch is that marketing and sales argue because they look at different data. In the homepage's words, marketing hands over leads and sales says the quality is poor, sales passes back insight and marketing says it never heard it, and "这不是人的问题" (this is not a people problem). MarketUP's answer is to put both teams on one system, so that a lead is visible, trackable and attributable from its first click to the signed contract. Email is one of the channels that feeds that shared record.

What a sender gets from the EDM module

The EDM page groups the email product into four core capabilities: visual editing, precise recipient targeting, results analysis and marketing automation. It frames them against six pain points it says it solves: emails that need design and HTML skills to look good, low open rates on mass mailings, not knowing anything beyond how many messages went out, sending by hand with no behavior-triggered sequences, mail landing in spam, and no way to tag contacts by behavior.

Editing. The editor ships with common email templates for many industries, plus a professional custom template service. Layout is modular: drag and drop components to change the style and layout of an email. The page says every template is fully responsive, with a live preview of how the mail looks on mobile.

Targeting and sending. The page claims "邮件秒级送达" (delivery within seconds), covering all mainstream mailbox providers. The older EDM page adds that the sending side runs on cloud email technology with distributed deployment and an adaptive sending strategy, which it says keeps delivery stable and delivery rates high. Contacts are split into groups, emails go out automatically based on each contact's behavior, and a campaign can be sent immediately, on a schedule, or by category, with different send times and subjects for customer types a user defines by conditions.

Analysis. Reports track revenue and engagement for each campaign and automated flow across channels. Statistics are generated automatically: total sent, successful deliveries, open rate and click rate, with custom conditions. User behavior can be turned into tags, which the page presents as the basis for layered, one-to-one follow-up.

Automation. Triggered email flows are built by connecting events, actions and conditions into custom paths. Tags are added automatically according to what a subscriber does, and content can be personalized by tag and by custom form fields. The older EDM page mentions built-in message reports inside the automation editor, so a flow can be adjusted from data without leaving it, and describes a deep connection to the CRM that pushes the content most likely to convert according to customer behavior.

The rest of the platform

Email sits inside a wider suite, and the other modules shape what the email side can see. The homepage describes six parts:

• Marketing Center, the automation engine, which pulls in data from 12 kinds of online and offline touchpoints, sorts leads with a behavior scoring model, and comes with 30+ preset automation workflows. It is tagged with MA, CDP (customer data platform), lead scoring and full-journey orchestration.
• CMS, a drag-and-drop site builder with 100+ industry templates that the page says puts a marketing site live in 10 minutes, with UTM tracing, visit tracking (heatmaps, scroll depth, dwell time), built-in SEO settings, A/B testing, 8 conversion components such as pop-ups and exit-intent forms, and multi-language, multi-site management from one back end.
• Digital business cards and a resource center, which host white papers and reports behind download forms.
• CRM, which receives marketing qualified leads automatically once they pass a threshold, with 5 assignment rules (region, industry, round robin, load balancing, custom), a 360-degree timeline that shows which pages a lead read and which emails they clicked, deal stages, electronic contracts, payment tracking and a 5-level permission system.
• Events and courses, built on the Bagevent (百格活动) engine, which covers livestreams, brand events, trade shows and academic conferences, and invites attendees through EDM, SMS, WeCom and WeChat official accounts. After an event, EDM and SMS keep nurturing leads by interaction behavior.
• An AI marketing agent, described as a single conversational entry point to content, events, leads, customers, deals and contracts, with 60+ business skills and connections to WeCom, Feishu and DingTalk.

The product menu also lists online customer service. The homepage adds that AI flags high-intent leads and recommends the next best action to sales, and it prints "AI 预测准确率 87%" (AI prediction accuracy 87%) without saying how that figure is measured.

Company, security and pricing

The homepage gives 500+ enterprise customers, a 91% renewal rate and deep work in 6 industries. The About page gives 1,500+ B2B customers, the same 91% renewal rate, 6 focus industries and 5 office cities, and says the MarketUP and Bagevent brands together have served 500+ companies with marketing and event digitization. It lists Bagevent as the company's second product line at bagevent.com, which it says has served 10,000+ companies. The company's experience is put at six years of B2B marketing practice. Focus industries named across the pages include industrial manufacturing, high-tech software, life sciences, medical devices, business services, power and energy, and biopharma.

On security, the homepage states "ISO 27001 双认证" (ISO 27001 dual certification), full-chain encryption of enterprise data, graded permission controls and traceable operation logs, and says this meets the strict compliance requirements of large enterprises' IT and procurement departments.

The site publishes no prices. Every page offers a free trial (免费试用) button and a demo booking, and the demo is a 30-minute one-to-one session with an industry specialist that the page says is about the buyer's business rather than a feature tour. Sales can be reached by phone or email during office hours, Monday to Friday, 9:00 to 18:00, according to the About page.

Who it suits

MarketUP fits a mid-sized or large Chinese B2B company with a long sales cycle, where marketing generates leads through content, a website and events, and sales needs to see what each lead has read and clicked before calling. Its industry pages point at manufacturing, high-tech software, energy, consulting and biopharma. A team that runs conferences and webinars gets unusual depth through the Bagevent engine, and one that lives in WeCom, Feishu or DingTalk will find those named.

It is a poor match for a consumer brand, an online shop or a solo newsletter writer. The whole site is in Chinese and speaks to the Chinese market and its messaging channels, and pricing comes through a sales conversation rather than a self-serve checkout, so a buyer looking for a quick monthly plan will not find one here.