List Finder

List Finder is a marketing automation tool made in Japan for B2B companies, from Innovation Inc. It sends email campaigns to a prospect list, then watches what those prospects do on the company's own website so that sales staff know who to call and when. The homepage headline promises to turn prospects who have started to move into sales meetings without letting them slip away, and the site describes its feature set as "ちょうどいい" (just right) for B2B companies. It counts more than 1,800 accounts in Japan and gives a continued-use rate of 99 percent. The whole site is in Japanese, and so, by every sign on its pages, is the product.

What a sender gets

Email sits in the middle of the product rather than at its edge. The site's article on email marketing tools lists List Finder's email functions as text email, HTML email, one-to-one email, step email (a series of messages sent to each prospect on a prepared schedule), A/B test sends and reporting. The homepage frames the bulk send as a way to wake up dormant contacts: its "一斉メール送信機能" (bulk email function) is there to dig out prospects the company has not approached for a while, some of whom, the page suggests, may already be weighing a purchase.

What separates List Finder from a plain newsletter tool is what happens after the send. The same article says that with List Finder a sender can measure opens and clicks, identify which individual customers read the email, and then see how those people moved around the company's website afterwards. From those results it builds lists of promising prospects, and it keeps a history of sales activity against each one. The homepage adds three concrete pieces:

• Access analytics show which URLs of the company's site a prospect viewed, for how long and how often, so that buyers who are actively comparing options stand out.
• Priority lead notifications email the responsible salesperson when an assigned or promising customer visits the site, so a busy rep does not miss the moment to follow up.
• Scoring turns web behavior into a points value, which the article says lets a team decide who to approach first.

The feature index in the site's footer goes further than the email side. It names business card digitization as a service, company attribute enrichment, form creation, Sansan integration (a business card management service), email delivery, access analytics, company IP analysis, PDF view tracking, seminar page creation, scoring, priority lead notification, approach management and external tool integration. A July 2025 news item on the homepage announces that the external integration features were strengthened. Forms and seminar pages give a team its own capture points, and PDF view tracking shows who opened the documents a company shares.

How the site positions it against email tools

Two long articles on the site make List Finder's case against simple email delivery services, and the argument tells a buyer what the product is meant to be. A comparison table in the email marketing tools article puts email delivery systems at a monthly fee from 0 yen, rising as send volume grows, and List Finder from the 40,000 yen range. Both send email. Where they part is analysis: the table says a delivery system only shows whether a link in the email was clicked, while List Finder shows conversion rates and what the customer did after the click.

The migration article adds the rest of the pitch. An MA tool, in the site's telling, records which pages a person viewed and for how many minutes, whether they have made an inquiry before, and how often they have visited, and brings scattered customer data into one place. It says MA tools can connect to sales force automation systems so that deal history is shared across the company and handovers between reps get easier. It describes lead qualification as scoring visits, frequency and event attendance, then automatically picking out the prospects above a threshold the team sets. It closes by recommending List Finder for a company's first move to marketing automation, saying it carries the minimum features B2B work needs and costs from the 40,000 yen range a month, a price a company already paying for an email tool can consider.

Plans, prices and support

The pricing is stated plainly. The homepage offers a free plan at 0 yen ("0円で使えるフリープランをご用意") and says signing up for it takes one minute, and a price banner on the same page reads "45,000円/月〜" (from 45,000 yen a month). The email marketing tools article repeats the terms for List Finder as a free plan, an initial fee of 100,000 yen and a monthly fee from 45,000 yen. The homepage pitches the combination as ideal for a small start. The site does not say what the free plan includes or where its limits sit, and it names no plan tiers above the starting price.

Support is the second of the three reasons the homepage gives for the 99 percent continued-use rate. It says an experienced support team helps until results appear, including getting the sales team involved, and stays alongside the customer until meetings are being won, so that a company adopting marketing automation for the first time can do so with confidence. The first reason is the narrow feature set itself: the site says it has limited the tool to functions that are easy to use, so operators do not get lost and the time from pulling a lead to approaching it shrinks. The third reason is the price, from 0 yen.

Buyers can book a demo, join seminars when they are scheduled (the homepage said none were open for registration), download a service brochure bundled with a 2024 comparison table of MA tools, read a case study collection, and apply as a partner. There is a contact form and a security policy page.

Who uses it

The homepage case studies show the range. Mahoroba Kobo, a voice and network solutions company with 19 employees as of December 2024, uses email delivery, company analysis and individual analysis, and credits the tool with more appointments at a lower cost per appointment. Michinaru, a business development and training firm of ten people or fewer, uses email delivery and individual analysis and describes steady growth with a small team. Nomura Real Estate, listed with logistics facilities among its businesses and 2,068 employees, uses the same two functions; its headline says a first email campaign needed no manual and that the team no longer misses the moment a prospect starts to evaluate.

Who it suits

List Finder fits a Japanese B2B company with a sales team, a contact list and a website that prospects visit while they research. It suits a team taking its first step into marketing automation that wants email, web tracking, scoring and sales alerts in one place without a large suite, and the free plan lets it try the approach before paying the setup fee. The case studies show it working for teams of 10 people and for a company of 2,068.

It is a weaker fit for consumer brands, online shops and newsletter publishers, since everything on the site is built around B2B prospects and sales meetings. A company that only wants to send a newsletter would find the site's own table pointing it to cheaper delivery tools. Teams that need an English interface or English support should note that the site is Japanese throughout.