MailerLite
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MailerLite offers free email marketing for up to 1,000 subscribers, then pay-as-you-grow pricing starting around $20/month. The platform includes real estate-focused templates, a drag-and-drop builder, landing page creation, and automation workflows with conditional logic, making it accessible to solo agents or small teams on a tight budget.
The free tier makes it a natural starting point for new agents testing email marketing, while the low paid tiers work for past-client databases up to a few thousand contacts. MailerLite lacks the CRM features or AI behavioral scoring of platforms like Ylopo or GoHighLevel, but it's simple, reliable, and costs significantly less.