MailerLite

MailerLite emphasizes simplicity with its visual drag-and-drop editor and straightforward automation workflows. The free tier is notably generous, no subscriber cap, which makes it a common starting point for coaches just building their email lists without initial investment. You can run a small coaching practice entirely on the free plan if your list stays under their usage limits.

The paid plans open up more advanced automation and team collaboration features. Many independent coaches stay on MailerLite's free plan longer than other platforms, then upgrade only when they've grown their audience enough to need additional capabilities.