Nosto

Nosto works across multiple platforms (Shopify, Magento, BigCommerce) and handles both on-site personalization and email campaigns. It uses behavioral data to recommend products and tailor category pages for each visitor. The personalization follows customers through their journey, from browsing to email follow-up.

It appeals to stores that want a single tool for personalization across all channels. Larger retailers and those selling across multiple platforms find it valuable for keeping the experience consistent.