Campaign Deputy

Campaign Deputy is a fundraising CRM for political campaigns. It sends broadcast email and text messages to donors and supporters, collects sign-ups through web forms, and wraps that outreach around the work a campaign finance team does every day: call time, pledges, donor records and compliance filings. The home page says it is "Easy-to-use for first time candidates and powerful enough for when you run for Congress," and that it is "Trusted by over 1,000+ campaigns." Campaign Deputy, LLC is the company named in the site footer.

What it sends

Email is listed first among the features: "Broadcast email tools to help you reach your donors." Texting and Web Forms sit alongside it in the site's feature menu. Automations "Keep lists up to date and send automated emails based on delays and triggers," so a campaign can follow up after a sign-up or a donation without sending each message by hand.

Customer quotes on the home page describe how campaigns use the email side in practice. A voter file manager writes that it "was so easy to get press releases, video endorsements, or fundraising emails out in batches, and it was great to see, in real time, how many times people clicked on a correspondence." The founder of a political consultancy says all of the firm's clients "up and down the ticket use Campaign Deputy for call time management, emails, and compliance." Press releases and endorsement videos go out alongside fundraising appeals, from the same contact records.

Donors, call time and pledges

The Call Time Manager lets a team "Manage your calls with automated email notifications," and the home page says a campaign can "Track your call list and manage ask to give amounts in real time. Call, email, and follow up with reminders while getting the reports you need to stay on track." Pledge Tracking records pledges and raise goals for each donor, so a finance director can see who has committed and who still owes.

Tying calls, pledge follow-up emails and reporting to one donor record is the core of the product. Advanced Reporting is listed as its own feature in the site menu.

Forms and list building

Digital Forms let a campaign "Create survey and sign-up forms." The Google Sheets integration can copy form responses to a sheet automatically. For a campaign building its list from a website, events and social media, the forms are the entry point for the email and text program.

Campaign finance compliance

The home page promises to "Automate compliance with easy to use reports. Generate your State or FEC reports." The site's campaign finance menu lists FEC reporting and state filing pages for Alabama, Arizona, Arkansas, Illinois, Kentucky, Michigan, Nevada, North Carolina, Ohio, Pennsylvania, Tennessee, Texas and Virginia, including Virginia COMET filing. One customer quote says the system can now "catch finance compliance mistakes and notify your team the mistake they need to fix."

For a campaign, that means the same records used to send a fundraising email are the ones used to file the report, so donor data does not have to be exported to separate filing software.

Integrations

The home page lists six integrations, each with a one-line description:

• ActBlue: automatically import and match current ActBlue donors in real time.
• Google Sheets: add Campaign Deputy form responses to a Google Sheet automatically.
• Zapier: create custom Zaps with Campaign Deputy's Zapier triggers and actions.
• ActionNetwork: sync contacts and check or cash contributions directly with ActionNetwork.
• GoodChange: automatically import and match current GoodChange donors in real time.
• PhoneBurner: send call sheets directly to PhoneBurner from a Campaign Deputy account.

The ActBlue and GoodChange links matter most for email. Donors who give online are matched to existing records as they come in, so the next email or text can thank them or leave them out of an appeal they have already answered. The Zapier triggers and actions cover tools not on the list.

Guidance on email practice

The company publishes an Email Marketing 101 guide for political candidates. It advises building the list through opt-ins rather than buying lists, and notes that some campaigns use a double opt-in confirmation step. It recommends testing subject lines, content formats, calls to action and send times, keeping emails readable on phones, including an unsubscribe option in every email, and setting up DKIM, SPF and DMARC for deliverability. It suggests personalization tags for names and locations, acknowledging a supporter's past actions such as attending an event, volunteering or donating, and supplementing email with SMS for supporters who prefer text. The guide describes practice for the campaign to follow; it does not present these as platform settings.

Customer results

The home page quotes Force Multiplier, an all-volunteer grassroots group working to elect Democrats, saying Campaign Deputy "helped us raise $11 million from over 12,000 donors by providing excellent customer service and accommodating our needs at a very reasonable cost." Another customer says support "helped my most recent campaign raise $1.5 million for a first time candidate." A finance director writes that the campaign team started using it in 2018 and "it is better every year," and a consultancy founder first used it in 2017 for a municipal campaign.

Support and access

Support comes up repeatedly in the testimonials: an "accessible team to handle any and all troubleshooting" and staff who "can quickly respond to any issue you have." The footer links to customer support, a status page, case studies and a blog. The site also offers an app, with download links for the App Store and Google Play.

Pricing and trial

The home page shows no prices. Its headline is "Stop Overpaying for Fundraising Software," and new users can start with a 14-day free trial.

Who it suits

Campaign Deputy fits candidates and campaign committees at local, state and federal level, and grassroots political fundraising groups, who want email, texting, call time and finance reporting in one place. First-time candidates get a system that the company says is easy to learn, while larger campaigns get state and FEC filing and donor matching from ActBlue.

The limit is its focus. This is a political fundraising CRM with email built in, not a general newsletter platform, and it is built around candidates, donors and election filings. A nonprofit with no campaign finance obligations would use only part of it. For a campaign that has to raise money, email donors and file reports on deadline, having all three in one system is the main draw.