Mad Mimi
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Mad Mimi (since 2007) strips email marketing to core essentials, making it accessible for budget-conscious operators. WordPress form integration handles list building, broadcast emails reach subscribers in bulk, and basic autoresponders send follow-up messages. The interface prioritizes simplicity, and pricing scales gently with list size.
Solo operators and small teams with modest lists will appreciate the low cost and straightforward workflow. It's not designed for ecommerce tracking or sophisticated automation sequences, but it works well for simple newsletters, promotions, and one-off campaigns without overpaying for unused features.