Freshmarketer

Freshmarketer is Freshworks' answer to email marketing, bringing the same polished UX the company is known for to email campaigns and automation. The free plan lets you get started with email and basic workflows at no cost, and paid tiers start at just $15 per month, making it one of the most affordable options for small businesses. It integrates with Freshworks' CRM, live chat, and helpdesk if you're already in that ecosystem.

The straightforward interface and affordable pricing make it a solid pick for small teams that want email marketing without complexity or high costs. If you're not committed to Freshworks' full suite, Freshmarketer can also work standalone, though it lacks some of the specialized features you'd find in platforms built exclusively for email.