SAP Emarsys

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SAP Emarsys handles omnichannel customer engagement across email, SMS, push, and web for large retailers and ecommerce brands. Acquired by SAP in 2020, it brings enterprise-grade reliability and strategy templates built specifically for retail, including pre-designed campaigns for seasonal moments and customer lifecycle stages.

This platform suits brands managing complex, high-volume customer communications across multiple channels. Its retail and ecommerce verticals offer industry-specific best practices and compliance tools built in.

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