Moosend

Moosend is a general-purpose email marketing platform that costs far less than niche real estate CRM tools. It includes over 100 real estate templates, automation rules based on subscriber behavior, segmentation tools, and A/B testing so you can see what messaging resonates.

It works well for agents who already have a CRM and want email marketing as an add-on without a big expense. The templates are designed for agent-specific workflows like new listing announcements, open house reminders, and market updates, so the foundation is already there to customize.