EmailOctopus

EmailOctopus is an affordable email marketing platform with a permanent free tier for lists up to 2,500 subscribers, plus basic automation workflows and a template gallery to get started. The interface is straightforward, designed for coaches and small business owners who don't need advanced segmentation or CRM features. It integrates with popular platforms (WordPress, Shopify, Zapier) to capture leads and sync subscriber data.

EmailOctopus works best for coaches building their first email audience on a tight budget. The free tier is genuinely useful, not a crippled trial, so you can test whether email marketing works for your niche before spending money. Once you outgrow the free plan, the paid tiers are competitive, but for more sophisticated automation or advanced segmentation, you'll eventually want to graduate to a more feature-rich platform.