AWeber

AWeber's editor covers the basics well: a drag-and-drop builder, hundreds of templates, RSS-to-email for blog digests, and a tagging system that lets you segment a list by what someone clicked without setting up a separate automation. The "Smart Designer" tool pulls colors and images from your website to generate a matching template in a few clicks, which saves the fiddling a from-scratch design usually takes.

Plans bill by subscriber count and scale up from there, with the Lite and Plus tiers both offering monthly or annual billing and a discount for paying yearly. A free plan exists but caps out quickly and drops several automation features, so it works better as a test drive than a long-term home. AWeber suits a small business that wants live phone support and a platform that has been through enough deliverability cycles to have settled reputations with the major inbox providers.