Marsello
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Marsello combines email, SMS, and loyalty rewards into one platform built specifically for retail merchants. Stores can run coordinated campaigns across channels while rewarding repeat customers through points and exclusive offers. The platform integrates deeply with Shopify and Lightspeed to automate customer journey touchpoints.
The merchant-focused approach means features align with retail priorities like loyalty tiers and cross-channel messaging. It's particularly strong for stores using multiple sales channels and wanting unified customer communication.