Avada

Avada is a multi-channel marketing platform that handles email, SMS, push notifications, and WhatsApp messaging all from one dashboard. The tool includes popup builders for list capture, automation workflows that connect these channels, and segmentation so you can send different messages to different customer groups. Every channel can trigger actions in the others, so an email click might launch an SMS or vice versa.

Avada appeals to stores ready to move beyond email alone and coordinate across multiple ways customers communicate. The WhatsApp channel is particularly useful for brands with international audiences where SMS isn't reliable. It's best for growing stores that have the volume to make multi-channel worth the setup work.