EveryAction

EveryAction is Bonterra's nonprofit CRM, designed to manage constituents, track interactions, and run coordinated campaigns across email, peer-to-peer fundraising, and SMS. The platform includes built-in A/B testing so you can measure what resonates with your audience, integrated email builder with template library, and constituent segmentation to target the right donors with the right messages. It's built for nonprofits that want email, fundraising, and CRM tightly integrated rather than loosely connected.

Organizations choose EveryAction when they need a single platform for donor management and multi-channel email campaigns without switching between tools. It works well for mid-size nonprofits running annual funds, peer-to-peer campaigns, or event fundraising, and for teams that want testing and analytics built into their email capability rather than added later.