Mailchimp
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Mailchimp's Standard tier includes built-in automation, audience segmentation, and A/B testing for verified 501(c)(3) organizations at 15% off. The platform handles welcome series, re-engagement campaigns, and donor communications without requiring complex setup.
Nonprofits segment audiences by giving history or engagement level to send targeted appeals. Its free tier works for smaller organizations with under 500 contacts, making it accessible whether you're just starting or managing thousands of supporters.