Kit

Kit (formerly ConvertKit, rebranded in 2024) caters to creators and small businesses selling digital products like courses, ebooks, or memberships. The platform emphasizes visual automation sequences that let you map subscriber journeys without writing rules in text form. You can build customer paths that respond to purchase behavior, content consumption, or email engagement.

The focus on digital product sales sets Kit apart from general-purpose email platforms, with templates and workflows reflecting how digital creators actually operate. If you're building an audience around a digital offering, Kit's native support for product sales and community features may save you from cobbling together a custom automation flow.

---