Emarsys

Emarsys, now part of the SAP Engagement Cloud, is an enterprise-grade marketing automation platform built for large organizations that need full omnichannel coordination. The platform unifies customer data in real-time and applies AI to predict behavior, optimize content, and time interactions across email, SMS, push, and on-site messaging.

Best suited for global enterprises managing complex customer journeys across regions and channels. Emarsys excels at data integration, compliance-heavy requirements, and campaigns targeting millions of customers with personalized experiences at scale.