MailPoet
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MailPoet lives inside WordPress and WooCommerce, letting you send newsletters right from your dashboard without logging into a separate platform. It includes a free tier for lists up to 1,000 subscribers, and its integration with your WordPress site means your subscriber data stays where your content lives.
For WordPress sites that don't want to adopt yet another tool, this approach eliminates vendor switching costs and keeps everything in one place. The free tier opens the door for small publishers, though larger lists move you to a paid plan based on subscriber count.