Act-On

Act-On positions itself for mid-market B2B teams that need marketing automation without the Eloqua price tag or complexity. The platform includes email marketing, lead management, and CRM integration, with pricing based on contacts rather than features. This makes it predictable to budget for and easier to scale as your contact database grows, unlike seat-based models that penalize team expansion.

The platform appeals to marketing teams that want a full-featured system but don't need the enterprise bells and whistles. Act-On handles multi-channel campaigns and lead scoring capably, and its integration with popular CRMs like Salesforce means your marketing and sales data stay in sync without manual work.