Emma
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Emma's been around since 2007 and offers a visual drag-and-drop editor that doesn't require design skills. The platform includes automation workflows, A/B testing, and real-time analytics so you can see what's working with your audience. It's built specifically for marketing teams rather than solo operators, with collaboration tools and permission levels.
For coaches building email sequences to nurture students, Emma works well if you're sending regular campaigns and want to test what resonates. The automation features let you set up welcome series and follow-ups, though it may feel over-engineered if you're just getting started with small email lists.