Klaviyo
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Klaviyo has become the default choice for small online stores selling through Shopify or WooCommerce because it connects directly to your shop's data. You can trigger emails automatically when a customer abandons their cart, completes a purchase, or hits any other event tied to their buying behavior. The SMS layer extends your reach without adding platform friction.
The platform is purpose-built for ecommerce workflows rather than general marketing, so you get features like product recommendations and order tracking built into templates. If you're running a small shop and want recovery campaigns and loyalty sequences running on autopilot, Klaviyo eliminates the need to patch multiple tools together.