Sender
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Sender is an email marketing platform that adds SMS campaigns, landing page building, and visual automation flows. Started in 2012, it serves small businesses and early-stage ecommerce with a free tier covering up to 2,500 contacts. The interface emphasizes getting started quickly over feature density, making it approachable for first-time users.
Sender fits businesses just starting email marketing or testing new channels without big budgets. It's far cheaper than Klaviyo for small contact lists, though it trades some segmentation depth and reporting richness for affordability and simplicity.