eTapestry

eTapestry, a Blackbaud product, is a cloud-based donor relationship management system with email capabilities embedded throughout. It tracks every donor interaction, gifts, emails opened, event attendance, volunteer hours, creating a complete portrait of engagement that informs both automated and personalized email campaigns.

The platform appeals to mid to large nonprofits with sophisticated fundraising operations and complex donor bases. eTapestry's strength is treating email as one channel within an omnichannel engagement strategy, where donor insights gathered across all touchpoints make email communications more relevant and responsive to individual supporter interests and history.